Bath & Body Works
Create an AI-driven campaign for a brand, using AI tools to generate visuals and copy.
Deliverables
AI-driven Campaign
Project type
Academic project
Role
Visual Designer
Team size
1
Duration
1 month
Tools used
Chat GPT, Freepik AI Generator, Mid Journey, Scenario, Adobe Photoshop
A campaign for Bath & Body Works India called “Mist it like a BOSS!” that connects existing scents to India’s unique seasons and iconic regions.
Why
To create emotional connections, celebrate Indian diversity, and make fragrance feel personal, rooted, and aspirational, not just something you wear, but something you experience.
How
The campaign uses AI tools to create imaginative visuals of Indian cities during the seasons they’re known for, like Summer in Kerala, Monsoon in Meghalaya, Winter in Kashmir, and Spring in Sikkim/Darjeeling. Each image is then paired with a matching Bath & Body Works scent to evoke that seasonal vibe.
Miss it like a BOSS