Blackberry Rebrand

How can BBM be redesigned to better serve corporate professionals?

Project Brief
Rebrand a discontinued brand to make it relevant, appealing, and valuable for
today’s target audience

Deliverables
Application UIUX, Brand Identity, Brand Guidelines

Project type
Academic project

Role
UI Designer, Visual Designer

Team size
1

Duration
2 months

Tools used
Figma, Adobe Illustrator, Adobe Photoshop, Adobe Indesign

What
This project is a rebranding of BlackBerry Messenger (BBM), making it faster, easier to use, and focused on the needs of corporate and business professionals. BBM aims to be the go-to app for smooth and structured communication.

Why
Corporate professionals need a reliable platform that bridges communication gaps and keeps their work processes smooth. By offering unique, built-in features, the new BBM improves productivity and enhances the overall user experience.

How
The rebranded BBM includes features like note-taking, scheduling meetings, and secure storage for important documents, all within one app. These tools help professionals stay organized, connect easily, and manage their work efficiently. BBM provides its users with all the tools they need, all within a single app.

Visual Identity

The main BlackBerry logo features two “B”s representing Black and Berry, with curves inspired by the shape of traditional BlackBerry phones. It’s simple and well-structured, reflecting the brand’s values.

The BBM logo is based on the BlackBerry logo but placed inside a red chat icon, symbolizing messaging.

Brand Guidelines