Brickle
Immerse in a community, understand it and create a brand for their community ‘Center’.
Deliverables
Logo design, Mascot, Brand guidelines, Brand activation (Food truck design),
Packaging, Social media, Brand merchandise
Project type
Academic project
Role
Brand Designer
Team size
1
Duration
2 months
Tools used
Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Freepik AI Image Generator
Please note
If you want to see the process, it is at the end of the project.
Brickle is a community kitchen designed for the Afro-Caribbean and Jamaican community in Brixton. It brings people together through traditional food, stories, and intergenerational learning.
Why
With gentrification changing Brixton’s cultural landscape, younger Afro-Caribbean generations are at risk of losing touch with their roots. Brickle aims to preserve cultural heritage through food and storytelling, fostering a sense of belonging, pride, and connection between generations.
How
Brickle creates a space where older and younger Afro-Jamaicans can come together to cook, share meals, and pass down stories. The older generation teaches traditional recipes and shares the history behind each dish, helping to preserve cultural heritage. Brickle is more than just a kitchen, it is a place for connection, learning, and cultural exchange between generations.
The name “Brickle” is a play on “Brixton” (the place) and “Bickle,” which means food in Afro-Caribbean patois.
Two mascots, Auntie Zuri (representing wisdom) and Rico (representing youth and curiosity), help communicate the brand’s spirit and values.
Brand Guidelines
View Brickle’s complete brand guideline document
Brickle on wheels in Brixton market
Brand Merchandise