Depop
To make Depop the talk of the town.
Deliverables
Campaign
Project type
Academic project
Role
Visual Designer
Team size
4
Team members
Dominique Diaz, Gauri Abhay Kulkarni, Prajakta Viraskar, Shivangi Bajpai
Duration
1 month
Tools used
Adobe Photoshop, Adobe Premiere Pro, Adobe Illustrator
To make Depop the talk of the town, our video campaign explores breakups and how people use Depop to navigate emotions through clothing. We're not afraid to laugh at the awkwardness of breakups, using humor to soften the emotional punch while still acknowledging the real feelings involved. Depop offers a positive way to release the past, give clothes a second life, and reclaim style narratives.
Why
The campaign disrupts the typical polished image of fashion advertising by blending humor with the raw emotion of heartbreak, creating a uniquely relatable experience. This allows us to tap into a wider audience, making the campaign both emotionally resonant and highly shareable. Crucially, we've maintained wokeness throughout, ensuring diverse representation and avoiding harmful stereotypes. It celebrates the spectrum of human experience, showcasing how different people navigate heartbreak with humor and resilience, all while using Depop as a tool for personal transformation and community connection.
How
This campaign taps into the emotional connection people have with clothing and providing a positive outlet for processing difficult experiences, we're generating humorous relatable content that will resonate with the target audience. The gamified visual approach to the video adds a vision of being more playful and light hearted humour. It goes beyond traditional advertising, leveraging Depop's unique role in circular fashion and personal storytelling to spark genuine conversations and drive organic engagement, effectively re-establishing Depop as relevant.