Godrej Nirmaan

What strategies can strengthen Godrej Nirmaan’s visual language to boost brand recognition and audience engagement?

Project Brief
Create a strong and consistent visual language for Godrej Nirmaan, to help the brand stand out as a marketplace through a brand refresh.

Brand refresh
Logo re-design, Brand guidelines, Website re-design

Project type
Industry project (Under NDA)

Role
Brand & UI Designer

Team size
1

Duration
4 months

Tools used
Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Figma

What
Nirmaan is a platform by Godrej designed to support Micro, Small, and Medium Enterprises (MSMEs) by offering tools and resources that enable growth and success.

Why
The original branding didn’t capture the spirit of the MSMEs it served. The rebrand was needed to make the platform more relatable and engaging for its target audience, strengthen brand recognition in a competitive marketplace and align the visual identity with Godrej Nirmaan’s mission of enabling success for India’s small business ecosystem.

How
The brand was visually refreshed to better reflect its purpose and strengthen its connection to the parent brand, Godrej. It’s previous visual language, especially the blue and grey palette felt too dull and corporate. The rebrand introduced a more vibrant and dynamic visual identity aligned with the energy of an MSME marketplace. The new design emphasized the brand’s values of growth and success.

Please note
This project is under NDA (non-disclosure agreement). Only selected information is shared here.
I would be happy to discuss my role and process in more detail during a private conversation.

Logo re-design

The brand guideline

The website

Brand merchandise