Let the light in
Develop an iconic pattern identity or print that captures the essence of the House Beautiful
brand - Modern Living & Affordable Style for the UK target audience.
Deliverables
Pattern and its applications
Project type
Client project
Role
Visual Designer
Team size
6
Team members
Dominique Diaz, Gauri Abhay Kulkarni, Prajakta Viraskar, Prarthana Merchant, Rutvi Kulkarni, Shivangi Bajpai
Duration
1 week
Tools used
Adobe Illustrator, Adobe Photoshop, Procreate
Let the Light In is a pattern inspired by sunlight filtering through windows. It captures the feeling of warmth, joy, and quiet connection, like sunlight streaming into a home.
Why
Light is a universal symbol of hope and warmth and in the UK, windows are a distinctive feature of many homes, each framing light in its own unique way. This pattern celebrates that feeling, connecting House Beautiful to families across the UK through a shared, familiar experience. Just like sunlight through a window, it evokes comfort, joy, and a timeless sense of welcome.
How
The design reflects the shifting play of light and shadow across a home throughout the day, creating a dynamic, uplifting visual that brings brightness and openness into any space.
Pattern colour variations