Riyaaz
Design a sustainable packaging solution for a product from the chosen parent brand, and give it a new brand identity.
Deliverables
Logo design, Sustainable packaging, Photoshoot
Project type
Academic project
Role
Visual Designer
Team size
1
Duration
2 months
Tools used
Adobe Illustrator, Adobe Photoshop
A speculative project to design a sustainable packaging solution for a product from the Bombay Shaving Company, an Indian men’s grooming brand.
The design outcome : Riyaaz — a compact, reusable, bamboo-based packaging system for a 3-step men’s skincare routine.
Why
The Bombay Shaving Company’s current packaging relies heavily on plastic and metal, which lacks sustainability. Riyaaz was created to offer an eco-friendly alternative that feels modern, aspirational, and aligned with the brand’s young, design-conscious audience (ages 18–35).
The project aims to redefine men’s skincare packaging, making it sustainable and aesthetically engaging.
How
Riyaaz is made using bamboo, a natural, sustainable material. It includes three stackable circular boxes, each holding one skincare product : Facial Scrub, Facial Pack, and Facial Cream. The design blends simplicity and functionality with a bold and modern colour palette, challenging the stereotypical dark, dull tones of men’s grooming products. The name "Riyaaz" (Urdu for “practice”) reflects the ritual of daily self-care.