Gauri Abhay Kulkarni
Gauri Abhay Kulkarni
I work at the intersection of branding, human-centered design, cultural identity, and social impact. My design practice is rooted in purpose, empathy, storytelling, and insight-driven research. I seek to understand people in their natural environments, studying their cultures, behaviors, emotions and everyday experiences, to build meaningful connections between brands and the communities they serve.
I approach every project through a ‘what, why, and how’ lens, which reflects my core value of purposefulness. What am I solving? Why does it matter? and How will I solve it?
I love working with analog mediums, using hands-on processes like sketching and physical prototyping to explore and communicate ideas. Through my work, I strive to build brands that are authentic, culturally relevant, and cohesively rooted in their story and values. I want to build brands that make people feel seen, heard, and valued, brands that create a real emotional and social impact in people’s lives.
Sales Assistant
London, United Kingdom
- Delivered a consistent brand experience by engaging with a high volume of customers, translating Uniqlo’s brand values of simplicity, quality, and customer-centric approach into in-store interactions.
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Maintained visual merchandising standards in line with Uniqlo’s global brand guidelines, ensuring consistency, and ease of navigation across the store layout.
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Collaborated with team members to uphold store aesthetics and visual hierarchy.
- Developed an understanding of how physical touchpoints influence customer perception, engagement, and trust in a brand.
Brand Designer, UI Designer
Mumbai, India
- Worked on the rebranding of ‘Godrej Nirmaan’, the B2B financing business of Godrej Capital.
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Designed a comprehensive brand guideline, website UI and marketing collateral for Godrej Nirmaan.
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Proposed brand guidelines are in various stages of implementation, notably visible in the new website and social media presence.
- Led the design and production of branding collaterals for ‘Building Bridges’, a flagship B2B conference event by Godrej Nirmaan.
Visual Designer
Mumbai, India
- Led the design of the brand’s Product Catalogue.
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Created engaging web content for e-commerce platforms including Amazon, Flipkart, and Myntra.
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Deepened skills in digital branding and visual communication.
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Contributed to social media design, content planning, and product shoots.
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Graphic Designer
Mumbai, India
- I was responsible for their social media presence and identity.
Visual Designer and Volunteer
Mumbai, India
- Designed engaging board games tailored to foster empathy and understanding of the experiences of specially-abled users.
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Applied user-centered design principles to ensure accessibility, inclusivity, and meaningful engagement.
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Gained valuable insight into designing with empathy, reinforcing my commitment to human-centered and impact-driven design.
London College of Communication
London, United Kingdom
(In collaboration with Parsons School of Design)
Mumbai, India
Communication Design