Gauri Abhay Kulkarni
Brickle
How might branding act as a tool to reconnect generations and restore cultural identity in a gentrified area?
DeliverablesBrand Identity, Mascot, Brand Guidelines, Brand Activation (Food truck design),
Packaging, Social Media, Brand Merchandise
Project typeAcademic project
RoleBrand Designer
Team size1
Duration2 months
Tools used Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Freepik AI Image Generator
Brickle is a community kitchen designed for the Afro-Caribbean and Jamaican community in Brixton. It brings people together through traditional food, stories, and intergenerational learning.
Why
With gentrification changing Brixton’s cultural landscape, younger Afro-Caribbean generations are at risk of losing touch with their roots. Brickle aims to preserve cultural heritage through food and storytelling, fostering a sense of belonging, pride, and connection between generations.
How
Brickle creates a space where older and younger Afro-Jamaicans can come together to cook, share meals, and pass down stories. The older generation teaches traditional recipes and shares the history behind each dish, helping to preserve cultural heritage. Brickle is more than just a kitchen, it is a place for connection, learning, and cultural exchange between generations.
The name “Brickle” is a play on “Brixton” (the place) and “Bickle,” which means food in Afro-Caribbean patois.
Two mascots, Auntie Zuri (representing wisdom) and Rico (representing youth and curiosity), help communicate the brand’s spirit and values.
View Brickle’s complete brand guideline document
More work