Gauri Abhay Kulkarni
Godrej Nirmaan
What strategies can strengthen Godrej Nirmaan’s visual language to boost brand recognition and audience engagement?
DeliverablesBrand Refresh, Brand Guidelines, Website Redesign
Project typeIndustry project (Under NDA)
RoleBrand & UI Designer
Team size1
Duration4 months
Tools used Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Figma
Nirmaan is a platform by Godrej designed to support Micro, Small, and Medium Enterprises (MSMEs) by offering tools and resources that enable growth and success.
Why
The original branding didn’t capture the spirit of the MSMEs it served. The rebrand was needed to make the platform more relatable and engaging for its target audience, strengthen brand recognition in a competitive marketplace and align the visual identity with Godrej Nirmaan’s mission of enabling success for India’s small business ecosystem.
How
The brand was visually refreshed to better reflect its purpose and strengthen its connection to the parent brand, Godrej. It’s previous visual language, especially the blue and grey palette felt too dull and corporate. The rebrand introduced a more vibrant and dynamic visual identity aligned with the energy of an MSME marketplace. The new design emphasized the brand’s values of growth and success.
Please note
This project is under NDA (non-disclosure agreement). Only selected information is shared here.
I would be happy to discuss my role and process in more detail during a private conversation.
I would be happy to show and discuss the process and the brand guideline in more detail during a private conversation.
More work