Gauri Abhay Kulkarni
Riyaaz
How can the packaging of a men’s grooming brand be made sustainable and challenge the outdated stereotypes with its branding?
DeliverablesBrand Identity, Sustainable Packaging
Project typeAcademic project
RoleVisual & Packaging Designer
Team size1
Duration2 months
Tools used Adobe Illustrator, Adobe Photoshop
A speculative project to design a sustainable packaging solution for a product from the Bombay Shaving Company, an Indian men’s grooming brand.
The design outcome : Riyaaz — a compact, reusable, bamboo-based packaging system for a 3-step men’s skincare routine.
Why
The Bombay Shaving Company’s current packaging relies heavily on plastic and metal, which lacks sustainability. Riyaaz was created to offer an eco-friendly alternative that feels modern, aspirational, and aligned with the brand’s young, design-conscious audience (ages 18–35).
The project aims to redefine men’s skincare packaging, making it sustainable and aesthetically engaging.
How
Riyaaz is made using bamboo, a natural, sustainable material. It includes three stackable circular boxes, each holding one skincare product : Facial Scrub, Facial Pack, and Facial Cream. The design blends simplicity and functionality with a bold and modern colour palette, challenging the stereotypical dark, dull tones of men’s grooming products. The name "Riyaaz" (Urdu for “practice”) reflects the ritual of daily self-care.
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